The Morse Hardware Company is one of the oldest mercantile businesses in the
Northwest region and is also one of the oldest, continually operating family
owned businesses in the area. The company was founded by Robert I. Morse, who
sold his property in San Francisco and used the proceeds to purchase $3000 worth
of hardware, paints, glass and other supplies and sailed for Bellingham Bay in
1884, determined to find a role in the booming economy of the Pacific Northwest
.
Morse located his store near the waterfront at 1039 Elk St. and established
his personal residence on the second floor. Initially, the store operated solely
as a retail operation, but the success of the Morse merchandizing slogan
"Sell 'em Low, Send and Get More" generated a loyal and growing
customer base. As the business expanded Morse entered the wholesale trade as a
supplier to the burgeoning number of crossroad establishments that served the
growing population in the region.
The expansion of the railroad in the 1890's facilitated the shipment of
supplies and merchandise and promoted additional growth in the business. The
advent of World War I generated a demand for lumber and hardware for
ship-building. The company supplied this endeavor and used the proceeds to
expand into the Alaska cannery business, eventually becoming the dominant
supplier of hardware and other supplies to this industry.
Upon the death of Robert I. Morse in 1920, his eldest son, Cecil A. Morse,
assumed the duties of the president and general manager of Morse Hardware. Cecil
held the company together during the Great Depression and although most
employees accepted wage and salary reductions, the company managed to avoid any
layoffs. Cecil's presidency also oversaw expansion in sales and marketing with
sales territories and staff growing farther afield. World War II spurred an
expansion of the industrial supply division of Morse Hardware as the company
furnished shipyards with the supplies necessary to sustain the war effort. The
company also purchased several new buildings adjacent to the original store to
house a growing inventory.
After fifty-seven years in the business, Cecil Morse died in 1958 and David
C. Morse, the youngest son of the founder, became president. David continued to
expand distribution markets by making new inroads in Alaska and Oregon. In 1960,
the store closed its individual retail outlet and focused operations on
wholesale distribution to retail stores and heavy industry. The primary customer
base became lumber yards, retail outlets, and home centers in western
Washington, northern Oregon and Alaska. Industrial supply sales were
complimented by the movement of the Mobil Oil Company refinery and the Intalco
Aluminum Corporation in Whatcom County. Georgia Pacific and the Atlantic
Richfield Co. also became Morse customers. In 1963, the company became a member
of PRO Hardware, Inc. PRO was a voluntary international organization of
wholesalers with several distributors located in the United States. The
organization assisted wholesalers in developing and distributing merchandizing,
marketing and promotional programs. Morse hardware successfully implemented the
program through 50 of its dealers throughout western Washington and Alaska.
In 1975, Bob Morse, grandson of the original founder assumed the
presidency. The final decades of the 20th Century witnessed
significant change in business focus. In 1994, Morse Hardware Co. announced that
it would cease supplying wholesale hardware goods to retailer stores and lay off
25 workers. And, in November of 1998, the company announced that it would sell
its industrial supply division with operations in Bellingham and Tacoma to
Stellar Industrial and Construction Supply. Stellar leased the original Morse
Hardware site in Bellingham and Morse operations in Tacoma changed its name
to Stellar. Prior to the
sale, the Morse industrial division distributed nearly 12,000 items, including
hand and power tools, cutting tools and abrasives, and mill and construction
supplies. The sale allowed the company to focus on its core business, Morse
Steel Service, which continues in successful operation in Bellingham. The
warehouse building is a large tilt up concrete structure with two 55 foot
bays served by seven overhead five and ten ton bridge cranes. The
operation requires specialized machinery including a 5/8 inch shear, acetylene
and plasma computerized cutting equipment, automatic saws, rebar bending
machine, and an iron monger to fulfill diverse customer requirements. The
product base is carbon steel, cut to all shapes and sizes, and utilized by
fabricators, building constructors, and heavy industry.
The original building on State Street, houses the offices of the steel
business. Morse Steel service also operates a similar, but smaller steel
warehouse in Wenatchee.
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